Miami Swim Week opened with a confident stride into summer asBerry Beachy Swim debuted its latest collection, “Berry Beachy Gone Country,” at the Art Hearts Fashion runway shows at Eden Roc Miami Beach. The show marked a striking start to the week, offering a fresh and elevated interpretation of the season’s rising Western-inspiredaesthetic.
Merging signature coastal glamor with Americana influences, the collection embraced cowgirlmotifs through a modern lens. Thoughtful details — including lace trim, patchwork prints, and denim-inspired textures — brought dimension and depth to swim silhouettes designed to flatter and empower. From tailored high-waisted briefs to plunging one-pieces, each look channeled confidence, strength, and effortless charm.“The Western theme is having a major moment, but we wanted to approach it with intention,”said co-founders Rob & Mel Gonzalez. “For us, it was about capturing the spirit of independence and femininity, and translating that into swimwear that feels both bold and wearable.”Berry Beachy’s collection not only embraced the cowgirl-cool trend but helped define it for the season ahead — balancing playful flourishes with elevated craftsmanship and inclusive design.
Papi Swimmade a powerful debut with its first solo runway show at this year’s Miami Swim Week, stepping out from the shadow of its sister brand to claim its place in the spotlight. The brand showcased a bold and cohesive menswear collection defined by dynamic tropical prints, sharp tailoring, and structured silhouettes that celebrated confidence and self-expression. Paired with the complementary designs of its sibling label, the presentation offered a vibrant dialogue between the two collections — highlighting a shared vision of individuality, connection, and fluid expressions of identity across the gender spectrum.
Berry Beachy Swimwear and Papi Swim are sister swimwear brands redefining what it means to feel confident and sexy in your own skin. Founded by Rob & Mel Gonzalez, the Miami-based labels celebrate bold self-expression, vibrant design, and unapologetic fun. Berry Beachy Swimwear delivers curve-loving silhouettes, playful prints, and empowering energy for women of all sizes. Papi Swim, its menswear counterpart, brings that same fearless flair to men and masc-presenting individuals with sleek cuts and tropical vibes. Whether you’re turning heads at the pool, lake, beach, or showing up strong at Swim Week, both brands live by one motto: just add water.
Paraiso Media Preview Ritz CarltonDippin’ Daisy’s Gifting LoungeParaiso Media Preview Ritz Carlton
Miami Swim Week 2025 officially ran from May 28 to June 1, anchored by marquee events like PARAISO Miami Swim Week and Miami Swim Week – The Shows, showcasing over 40 runway shows and over 50 events across venues such as Collin’s Park, Eden Roc, Mondrian, and botanical gardens .
This 21st annual event featured premium runway showcases, designer-hosted brunches, and a newly introduced Swimwear Icons Hall of Fame Gala .
Top brands included SIGAL, Leslie Amon, Montce, Cupshe, Luli Fama, Oséree, VoLo Foundation, Oh Polly Swim, Shan, Maaji, Hot Girl Summer, Monday Swimwear, Salty Mermaid, Dippin’ Daisy’s, Oceanus X Sojos, and Spotlight Swim Collective. Standouts included alpaca beachwear and recycled-material eyewear.
Megan Thee Stallion launched her first ever Swimwear Line, Hot Girl Summer for Walmart.
Art Hearts Fashion
Held poolside at Eden Roc and Botanical Gardens, this segment fused fashion with live performances—for example, Jaden Smith and Ty Dolla $ign energized the afterparties .
Runways came alive with eco-theatrics like live parrots, fire dancers, and upcycling narratives from designers like Love for Upcycling and Mister Triple X .
Menswear rose to prominence too, with collections from Joseph Auren, Coyote Jocks, and Papi Swim .
Guess Beach ClubSI Swim Pool PartyMontage Swim Sunset Party
Gifting Suites: Experiential Branding
Clarins Gifting Suite furnished VIPs with high-end skincare and beach beauty essentials .
Several brands curated immersive experiences—offering demos alongside premium product samplings
Guess held a VIP only gifting suite and party titled The Guess Beach Club at The Standard Spa in Miami Beach.
Newly launched Montage Swimwear gifting suite and party at the newly reopened Shelbourne Hotel
Sports Illustrated Brunch and Gifting Suite made way to an all day Pool Party
CLD Stylehouse Annual Miami Swimweek Gifting Suite and Poolside Party
Berry Beach & Papi Swim Exclusive Influencer Gifting Suite at The Eden Roc Hotel
SI Swimsuit ShowOh Polly X SI SwimSI Swim X Layla
Parties & Social Hubs
Sports Illustrated Swimsuit Runway on May 31 at W South Beach showcased A‑list talent: Jordan Chiles added a new tattoo for the show, and Bethenny Frankel, Love Island’s Grace Jackson, and Mary Bedford hit the runway .
Art Hearts Fashion afterparties lit up LIV and E11EVEN, with musical sets by Ty Dolla $ign and Jaden Smith .
Off-site events included branded beach clubs, rooftop bashes, and villa-style gatherings with fireworks, bottle service, and surprise performances .
Byrdie and InStyle highlight eight visual trends emerging during the week: sequins, fringe, gingham, neoprene, ombré, delicate draping, crochet cover-ups, and aquatic office-ready siren wear ().
Additionally, beauty highlights included bold bobs, shell-adorned braids, colorful waterline liners, stained lips, and sunset orange eyeshadow .
Sibling brands Berry Beachy (women’s swimwear) and Papi Swim (menswear), founded by Miami locals Rob & Mel Gonzalez, delivered standout shows at Eden Roc on May 29–30, fronting the Art Hearts Fashion runway with bold thematic synergy .
Berry Beachy – Gone Country
Brought “coastal cowgirl couture” with lace-trimmed silhouettes, denim-inspired textiles, paisley patches, rhinestones, and miniature cowboy hats—merging Rodeo-chic with beach glam .
Celebrated a message of inclusivity, featuring sizes from curve-loving cuts to daring minis, proclaiming empowerment through style .
Papi Swim – Tropical Masculinity
Debuted Friday with a confident menswear lineup: sharp tailoring, faux-leather shorts, and vivid tropical prints designed for men and masc-presenting individuals embracing bold identity .
Offered perfect partner pairings—each print from Papi matched to Berry Beachy pieces, reinforcing the brand’s unity message .
Kazoku Lunettes eyewear is handcrafted in Japan, using premium materials with superb craftsmanship. The sophisticated unique styles for women and men, along with unisex options are a fashionista’s dream.
The season’s styles are influenced by fashion runways and were featured last month during New York Fashion Week. Mr. Nicolas, fluent in Haitian Creole, Spanish, and French, envisioned Kazoku Lunettes as more than just eyewear. “Our designs are conversation starters, making a statement of class and style,” he says. “We want our customers to feel extraordinarily chic and confident, embodying the essence of who they are.”
Kazoku Lunettes is making a significant impact in the luxury eyewear market, offering pieces that are not only functional but also a bold fashion statement. Additionally, plans to expand their designs in fashion clothing, shoes, and accessories.
Francisco Costa and Linda G. LevyLinda G. Levy and Cheryl WillsLinda G.Levy and Chris CollinsAudrey J. Bernard, Pat Stevenson and guests
The Fragrance Foundation held their Inaugural Media Connections Brunch at Melbas, the famous Harlem eatery know for it’s sumptuous southern cuisine and celebrity clientele. Held in an intimate setting, the sit down brunch was attended by 40 top brand owners, media, designers, influencers, and style makers. Celebrating New York Fashion Week and learning about the latest on the #FragranceForwardTFF initiative dedicated to advancing diversity, equity, and inclusion in the fragrance industry.
Linda G. Levy, President of the Fragrance Foundation kicked off the networking hour by introducing brand owners Chris Collins, founder of World of Chris Collins, Teri Johnson, of the Harlem Candle Company, and Francisco Costa of Costa Brazil.
New York-1 anchor Cheryl Wills reported from the event as part of the network’s official NEW York Fashion Week coverage. Notable guests included television personality Dahiana Perez, designer and artist Rebecca Moses, Ambassador Digital’s Musa Jackson, Elle’s Kathleen Hou, WWD’s Noor Lobad, Ama Kwarteng from Coveteur, Pat Stevenson, publisher of the Harlem News Group, the New York Beacon’s Audrey J. Bernard, influencers Tiff Benson and Rosa Chang Crespo, author and fashion editor Walter Greene, El Diario’s Listeth Perez Almeida, Avril Graham, Harper’s Bazaar US, award winning journalist Jacklyn Monk, TelevisaUnivision’s Maria del Pilar Casal, Fashionsweek’s Maya Litovsky, Anne Raso of LuxLifeNYC.com and Instyle’s Pat Velasco.
To learn more about the Fragrance Foundation please visit: Fragrance.org
Neels VisserThe Gaucho- Buenos Aires Fashion Show began with a spectacular performance by Che Malambo, the all male Argentinean dance company that gained acclaim on Broadway. The high- energy performance energized the Fashion Week crowd with precision footwork, rhythmic stomping, drumming, and song. Actor, model, and influencer Neels Visser opened the show that featured the hottest looks from the Fall 22 collection. Premium suede, leather fringe, luxury silk scarves, gorgeous constructed hats along with a wool blended horse gaucho blanket and the brand’s best selling Evergreen Lucky Bag were highlights of the show.
The inspiration behind this collection is how Argentina interacts with the world in terms of history, culture, design, and place weaving the strength, integrity and a storied culture to create modern fashion that is also timeless in tradition.
Miami/FL Sustainable Swim Week, an official Miami Fashion Event, brings ‘Consciousness – Couture & Crypto’ via The Rewired Mind Retreat and Sustainable Fashion Showcases. The event is set to coincide with the 32nd Annual Miami Swim Week from Thursday, July 8 to Sunday, July 11, 2021. In association with AdAvenueGroup – Forbes France and ArtBasil, The Rewired Mind Retreat, Friday July 9 from 8:30am to 5pm is hosting “A Deep Dive into Sustainability” including a full spectrum of solutions; from personal to environmental. The four-day event unspools at the Kimpton Angler’s Hotel, 660 Washington Avenue, Miami Beach, FL 33139.
MIAMI, FL / ACCESSWIRE / July 3, 2021 / Join in Sustainable Swim Week, July 8 – 11, 2021 featuring an immersive showcase designed to re-imagine and re-define fashion today. Panels are set to explore Mindset Re-sets, Eco & Ethical Fashion, Financial Intelligence and Beauty Inside and Out.
Sustainable Swim Week will premiere with a Crypto Cocktail Reception, Model Casting and NFT Art Exhibit on Thursday, July 8 from 5 – 8pm. Guests are invited to make an eco-fashion statement with attire that is revamped, up cycled or re-imagined. Together we can make fashion “circular” while helping solve global challenges like microfibers in our oceans and exploding landfills.
TheRewired Mind Retreat on Friday, July 9 from 8:30 am to 5:00 pm at the Kimpton Angler’s Gallery presided over by Kristen Connell, Founder of The Rewired Mind Retreat . The one day summit is designed to rejuvenate, refresh and reboot. Guests and distinguished panelists are encouraged to immerse themselves in sustainable lifestyle solutions that are equally groundbreaking and transformative while creating new milestones along life’s journey. The day is curated for those seeking a full-spectrum upgrade both inside and out. Distinguished panelists will provide insight, immersive experiences and actionable solutions that are sure to level-up the weeklong string of cocktails and catwalks throughout Miami Beach.
The Keynote Speaker for the event is Forbes Riley, award-winning TV host, author and one of the World’s Leading Health & Wellness experts. She is an inductee of the National Fitness Hall of Fame.
Also sharing their mission are Shannon King -Transcontinental™ Miss Texas USA Universe , Natalie Craig, ‘Walk in Their Shoes’ – a philanthropy empowering high risk children with new attire in collaboration with Under Armour™. Pamela Chanel David , author of “ The Reinvented Life,” empowers all to create their best personal and professional lives. Tiffany Sexton is presiding over the personal empowerment panel. Her mantra is “You can’t change what has happened, but you can create a better future if you choose to via operating as a survivor.”
Shelby Thomas, Co-founder and CEO of the Ocean Rescue Alliance , and 1000 Mermaids, a marine conservation and restoration nonprofit organization, brings her passion about preserving our natural ecosystems to Sustainable Swim Week 2021. She is a panelist on the Ocean & Environmental Conservancy focusing on stewardship of our fragile eco system. Financial Intelligence & Crypto Consciousness will be explored with Fletcher Jewett , Robbie Long, Philip Nicozisis, Alejandro Glatt, Juan Carlos Caceres and moderated by Sara Quirconi . Today there are still doubts about the consequences of wide crypto currency adoption. In particular, many skeptics and environmentalists have raised concerns about energy consumption in mining crypto.
The day-long retreat will evolve into an evening rooftop fashion ‘fete’ with sustainable swim and resort wear by Sage Larock, TikiYogi and designers advancing in the Eco Channel challenge. Signature “conscious cocktails” mixed by Frankly Vodka and Rum Barcelo. to TarynLarock.Sage Larock swimwear is a luxury brand produced ethically in Miami and Los Angeles out of upcycled fishing nets. Also working behind the ‘seams’ is Marisol Rocha with her latest TikiYogi collection, inspired by her stints in Bali and now Biscayne Bay.
An independent activation, Saturday, July 10th will see Tayo Ishola’s ‘Back to Eden’ fashion show elevates small businesses, women in leadership, health and wellness cognoscente. The four woman-owned brands: Eido Swimwear (also the event host), Abacaxi, Jnaba Diallo and Voglia Swimwear will be modeled in the evening showcase.
Annette Bibby Oliver of Dreamhouse MBG direct from Los Angeles and NYC will showcase everything from haute couture to emerging fashion “disruptors”. She is spearheading the much-anticipated Rooftop Grand Finale, ‘One Night in Tangier’ Sunday, July 11 from 6:00pm to 10:30 pm . An inclusive and diverse cast of designers will be basking in the halo effect of Lisa Nicole Collection (BravoTV’s ‘Married to Medicine’) and Alaini Taylor by‘Murph.’ She launched her career designing for ‘ Beyonce ‘ with Diviant La Vie . Jalu , a debut swim collection by Jose Alexzander , and De La Concepcion , Alister Mekhai Eyewear , Tote N’ Carry will all be taking a turn on the runway.
Alexzander of Jalu is a committed contributor to the pantheon of sustainable and ethical design. His ‘Made in America’ collection is stylish, flattering and uncompromising. He will be joined by up cycled and ocean environmentalists who collectively advocate that “we are each responsible for creating and stewarding a greener planet.” The feel is luxurious belying the fact the fabrics are a magical result of recycled post consumer waste. More than fashion several spokespersons advancing beauty both inside and out will include Lorena Cosentino of Illari Skin, BeverleeFelkner of Beverlee Botanicals and Natalie Reeves of Nutritional Longevity .
“Fashion shows today are so much more than just connecting with retail buyers,” said Annette Biddy Oliver of Dreamhouse MBG , host of Sunday’s, July 11th Roof Top event themed – One Night in Tangier . “They can serve as valuable catalysts for brands by helping assert their place in culture, driving engagement with customers and the press.”
READ MORE about our distinguished panel of Guest speakers and moderators
Adalinda’s , Planet Fashion TV , Swim the Globe , Art Hearts and others are putting a unique spin on ethical fashion that follows the ‘thread’ from manufacturer to distribution and beyond. The entire ‘Sustainable Swim Week’ program is curated to provide an insider’s guide to sustainable well-being on all levels via multi layered upgrades. Sustainable Swim Week and The Rewired Mind Retreat is an engaging experience with meditation, mindset resets, immersive beauty demonstrations and conversations with those at the forefront of sustainable transformation and impeccable taste.
Fashion Week in NYC is a whirlwind of shows, parties, dinner and late night affairs. Attended by fashionistas, celebrities, influencers, models and the media.
Us Weekly held its annual Most Stylish Event for New York Fashion Week at NYC’s brand new Cathedrale at The Moxy East Village. The 15th annual Red Carpet event is a NYFW staple welcoming some of the most fashionable and famous New Yorkers.
This year’s event celebrated 15 icons in the world of Fashion. The list includes Chris Benz, DJ Pamela Tick, Micaela Erlanger, Nam Vo, Violett Beane, Jennifer Fisher, Cara Santana, Cipriana Quann, Sara Haines, La La Anthony, Army Brook Sharp, Lil’ Kim, Deborah Roberts, and Ice-Tea and Coco.
The guests at the soiree enjoyed delicacies created by the Cathedrale kitchen with specialty cocktails and interactive activations by sponsors Biore, Smirnoff and Chapstick.
Celebrities spotted on the red carpet included 13 reasons why actress Amy Hargreaves, Marc John Jeffries of Power, Michelle Collins, Rachel Lindsey of the Bachelorette, Model Ralph Souffrant, Laura Pieri, Eva Gutowski, Designer Jennifer Fisher, Stylist Micaela Erlanger, RHONJ Melissa & Joe Gorda, Margaret Josephs, Jackie Goldschneider, Danielle Staub & Haley Hasselhoff, Antoine Bethea of The New York Giants, Greg Bello, Amy Herman of Million Dollar Listing, Luann De Lesseps, Designer Ramy Brook Sharp, Model Yasmine Petty, Actress Genevieve Angelson, RHOD Cary Deuber, Kary Brittingham, D’Andra Simmons & Cameron Wescott, Mariah Lynn of Love & Hip Hop New York, Actor Andy Carl with wife Orfeh Carl, Nick Young and more…………..
Miami Swim Week is a week long, well four days of nonstop fashion shows, presentations, poolside cocktail parties, VIP lounges and trade shows. Centered around the Funkshion Tent and The WHotel South Beach going all the way up to The Soho House and the Luxurious Hotel Faena, and points in between we found ourselves ubering all over town to not miss all the action.
Click on pics for detailed designer info:
Art Hearts Fashion Show
Luli Fama Show
Luli Fama Show
Lybrethas Fashion Show
Lybrethas Fashion Show
Librettos Fashion Show
Maaji Fashion Show
Several brands chose to showcase their swimwear and resort collections with a series of brunches and cocktail parties like Hale Bob, Dash/Beach Riot,andFormes Swimwear at the trendy Soho House in Miami Beach.
Hale Bob Presentation Soho House
Hale Bob Presentation Soho House
Dash/Beach Riot Presentation Soho House
Formes Swimwear Brunch Soho House
With the Super high heat index in Miami Beach on and off the runway there were plenty of VIP lounges and retreats where media and celebrities can cool off, recharge, get pampered, grab a cocktail/snack and lounge by the pool.
FabFitFun Brunch and Lounge
Botox Labb Style Suite W Hotel
Billabong Lounge and 2017 Press Preview
Loreal Lounge W Hotel Hammock
Glamour Lounge Edition Hotel
The Tradeshows are a very important portion of Swimweek where buyers browse collections while models show off the collections in an informal setting. Cabana Miami is a huge two tent operation right on the beach sandwiched in-between The W Hotel and the Funkshion Tent. Hammock Is located directly in the W Hotel and offers several lounges, suites with presentations and a fashion show that officially kicks off Swimweek on friday night.
There is no better way to launch an underwear campaign then have it worn by a hunky 14 time tennis champ and a group of supermodels in a game of strip tennis. Hosted and umpired by Glee star Jane Lynch and No Escape star Lake Bell, Nadal played several rounds of tennis and each time a point was lost an item of Tommy Hilfiger clothing was removed. At the end, we were left with the new line of TH underwear on display.
The top models included Chanel Iman, Hannah Davis, Constance Jablonski, Noah Mills, Arthur Kulkov, and Akin Akmin. Fashion Bloggers Bryanboy and Danielle Bernstein served as ball boy and girl, while Sazan Barzani provided a live #periscope feed of the event.
Fashion Week is almost here in NYC and it’s goodbye Lincoln Center and hello midtown and below. The shows are officially moving to Skylight at Moynihan Station 360 West 33rd Street, Skylight Clarkson Sq 558 Washington Street, and MADE at Milk Studios 450 West 15th Street. Many shows and presentations will happen offsite as well.
EAST HAMPTON, NY - JULY 22: Tina von Behr, Daniel von Behr and Julius von Behr attend LongHouse Reserve MIDSUMMER DREAM 2023 Benefit at LongHouse Reserve on July 22, 2023 in East Hampton, NY. (Photo by Sean Zanni/PMC/PMC) *** Local Caption *** Tina von Behr;Daniel von Behr;Julius von BehrEAST HAMPTON, NY - JULY 22: DJ Amber Valentine attends LongHouse Reserve MIDSUMMER DREAM 2023 Benefit at LongHouse Reserve on July 22, 2023 in East Hampton, NY. (Photo by Sean Zanni/PMC) *** Local Caption *** DJ Amber Valentine
FashionsWeek: Beauty, Fashion, Travel, Tech & Dining By Maya Litovsky 