Miami Swim Week 2025 officially ran from May 28 to June 1, anchored by marquee events like PARAISO Miami Swim Week and Miami Swim Week – The Shows, showcasing over 40 runway shows and over 50 events across venues such as Collin’s Park, Eden Roc, Mondrian, and botanical gardens  .

Runway Highlights & Top Trends

PARAISO Miami Beach

• This 21st annual event featured premium runway showcases, designer-hosted brunches, and a newly introduced Swimwear Icons Hall of Fame Gala  .
• Top brands included SIGAL, Leslie Amon, Montce, Cupshe, Luli Fama, Oséree, VoLo Foundation, Oh Polly Swim, Shan, Maaji, Hot Girl Summer, Monday Swimwear, Salty Mermaid, Dippin’ Daisy’s, Oceanus X Sojos, and Spotlight Swim Collective. Standouts included alpaca beachwear and recycled-material eyewear.
• Megan Thee Stallion launched her first ever Swimwear Line, Hot Girl Summer for Walmart.

Art Hearts Fashion

• Held poolside at Eden Roc and Botanical Gardens, this segment fused fashion with live performances—for example, Jaden Smith and Ty Dolla $ign energized the afterparties  .
• Runways came alive with eco-theatrics like live parrots, fire dancers, and upcycling narratives from designers like Love for Upcycling and Mister Triple X  .
• Menswear rose to prominence too, with collections from Joseph Auren, Coyote Jocks, and Papi Swim  .

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Gifting Suites: Experiential Branding

• Clarins Gifting Suite furnished VIPs with high-end skincare and beach beauty essentials  .
• Several brands curated immersive experiences—offering demos alongside premium product samplings
• Guess held a VIP only gifting suite and party titled The Guess Beach Club at The Standard Spa in Miami Beach.
• Newly launched Montage Swimwear gifting suite and party at the newly reopened Shelbourne Hotel
• Sports Illustrated Brunch and Gifting Suite made way to an all day Pool Party
• CLD Stylehouse Annual Miami Swimweek Gifting Suite and Poolside Party
• Berry Beach & Papi Swim Exclusive Influencer Gifting Suite at The Eden Roc Hotel

Parties & Social Hubs

• Sports Illustrated Swimsuit Runway on May 31 at W South Beach showcased A‑list talent: Jordan Chiles added a new tattoo for the show, and Bethenny Frankel, Love Island’s Grace Jackson, and Mary Bedford hit the runway  .
• Art Hearts Fashion afterparties lit up LIV and E11EVEN, with musical sets by Ty Dolla $ign and Jaden Smith  .
• Off-site events included branded beach clubs, rooftop bashes, and villa-style gatherings with fireworks, bottle service, and surprise performances  .

 Beauty & Swim Trends

Byrdie and InStyle highlight eight visual trends emerging during the week: sequins, fringe, gingham, neoprene, ombré, delicate draping, crochet cover-ups, and aquatic office-ready siren wear ().

Additionally, beauty highlights included bold bobs, shell-adorned braids, colorful waterline liners, stained lips, and sunset orange eyeshadow  .

Sibling brands Berry Beachy (women’s swimwear) and Papi Swim (menswear), founded by Miami locals Rob & Mel Gonzalez, delivered standout shows at Eden Roc on May 29–30, fronting the Art Hearts Fashion runway with bold thematic synergy  .

Berry Beachy – Gone Country

• Brought “coastal cowgirl couture” with lace-trimmed silhouettes, denim-inspired textiles, paisley patches, rhinestones, and miniature cowboy hats—merging Rodeo-chic with beach glam  .
• Celebrated a message of inclusivity, featuring sizes from curve-loving cuts to daring minis, proclaiming empowerment through style  .

Papi Swim – Tropical Masculinity

• Debuted Friday with a confident menswear lineup: sharp tailoring, faux-leather shorts, and vivid tropical prints designed for men and masc-presenting individuals embracing bold identity  .
• Offered perfect partner pairings—each print from Papi matched to Berry Beachy pieces, reinforcing the brand’s unity message  .