Late last year Samsung acquired Dacor, a premium home appliance designer. A complete collection of luxury kitchen appliances that bring focus to the kitchen as a centerpiece for entertaining and connecting with family and friends.
The Modernist Collection was launched on March 15th in NYC at Samsung 837. Hosted by Hilaria & Alec Baldwin, who are huge fans of the brand. With 3 kids under the age of 4, much of their time is spent in the kitchen, so a kitchen that is outfitted to be functional, stylish and interactive is of utmost importance to the family. Samsung CEO BK Yoon explained how technology and innovation are key to lead the way in the premium home appliance design market. Guests were treated to cocktails and dinner while they got the chance to interact up close and personal with the appliances.