Nestled in the sun-soaked heel of Italy’s boot, the region of Puglia (Apulia in English) is a captivating blend of crystal-clear seas, ancient architecture, and authentic Italian charm. Unlike the often-crowded cities of Rome, Venice, or Florence, Puglia offers travelers a more tranquil, yet equally enriching, escape. From historic port cities to dramatic cliffside towns and serene beach resorts, let’s explore some of the region’s most enchanting destinations: Bari, Trani, Polignano a Mare, Margherita di Savoia, Vieste, and Peschici.

Bari: A Historic Port with a Youthful Energy

Bari, the capital of Puglia, is often a starting point for many travelers. This thriving coastal city effortlessly combines the old with the new. The Old Town (Bari Vecchia) is a maze of narrow alleys, where locals sit outside rolling homemade orecchiette and churches stand as silent witnesses to centuries of history. At its heart is the Basilica di San Nicola, built to house the relics of Saint Nicholas — yes, the same figure who inspired Santa Claus.

Beyond its medieval center, Bari boasts a lively university scene, modern shopping districts, and a gorgeous promenade. The city’s seafront, Lungomare Nazario Sauro, is perfect for a sunset stroll with the Adriatic breeze on your face.

Vieste: Gateway to the Gargano

Heading north along the Gargano Peninsula, you’ll find Vieste, a charming seaside town that feels like a world apart. Known for its stunning beaches, white-washed historic center, and dramatic coastal cliffs, Vieste is a popular destination for Italian families in the summer — but it’s still relatively undiscovered by international tourists.

The Pizzomunno, a towering monolith on the town’s main beach, is steeped in legend. Local stories speak of a tragic love between the fisherman Pizzomunno and his beloved Cristalda, turning the rock into a symbol of eternal devotion. The nearby Foresta Umbra, a lush national park inland from Vieste, offers shaded hikes and a cool escape from the coastal heat.

Peschici: The White Jewel on the Cliffs

Just a short drive from Vieste is Peschici, a cliffside village with whitewashed houses and spectacular views of the Adriatic. Its Moorish-style old town is a labyrinth of alleys, artisan shops, and viewpoints. Peschici is less polished than some of Puglia’s other towns, but that’s part of its charm — it feels lived-in, real, and deeply rooted in tradition.

In the summer, the beaches below the cliffs are filled with locals enjoying the sun and sea. And as the sun sets, the view from Peschici’s belvedere is nothing short of magical.

Margherita di Savoia: Salt, Spas, and Serenity

To the northwest of Bari, Margherita di Savoia offers a more low-key experience. The town is famous for its salt pans, the largest in Europe, which have shaped both the landscape and the local economy for centuries. The surrounding wetlands attract hundreds of flamingos and other bird species, making it a hotspot for birdwatchers.

Margherita is also known for its thermal spas. The naturally rich mineral waters are said to have therapeutic properties, and spa resorts offer everything from mud treatments to hydrotherapy. For travelers seeking relaxation and wellness by the sea, this is a hidden treasure.

Why Puglia Should Be Your Next Destination

Puglia offers a blend of culture, coastline, and cuisine that is hard to match. Whether you’re wandering the medieval streets of Bari, marveling at Trani’s cathedral, diving into the crystal waters of Polignano, relaxing in the thermal baths of Margherita di Savoia, or exploring the rugged Gargano coast from Vieste and Peschici — each town adds its own flavor to the journey.

Unlike some of Italy’s more touristic regions, Puglia still feels authentic, warm, and welcoming. It’s not just a place to visit — it’s a place to savor.