Every season in the last few years everyone in the industry speculates what the upcoming Fashion Week will be like. Will more designers drop out or relocate their shows elsewhere? Will new designers take their place? Will it be shortened or lengthened ? Will the dates and seasons be changed? Where will it be held? What does Fashion Week even mean to the industry anymore?
All those are relevant questions to an every changing global industry and with social media making a tremendous impact with the way editors and consumers are viewing fashion without the months buyers and editors previously had to view and contemplate the collections.
That being said, Fashion Week will find a way to adjust. It does bring in close to $900 million dollars annually to the New York City economy and while different each season there are loads of shows, presentations, parties, beauty launches, gifting suites, and recharge lounges to get fashionistas, editors, influencers, and celebrities excited about the bi- annual event.
With so many shows running around can get exhausting. On February 12th and 13th Illumination PR held their annual NYFW FW 18 Celebrity Gifting Lounge. Guests sipped on champagne and received back massages courtesy of The Skin Spa. Some of the brands gifting influencers and celebrities included George The Jeweler, Palace Resorts, Jersey Shore Cosmetics, Its a 10, Pretty Little Thing, BooHoo Man, Marin Bee, Erno Laszlo, and many more.
On the last day of Fashion Week Cygalle Dias of The Cygalle Dias Healing Spa held her editor sanctuary at Casita in the west village. A true believer in holistic healing guests received vegan manicures, massages, reiki healing treatments, spiritual readings, and hair extensions.
One of our favorite events during Fashion Week was the WWD Style Dimension party at the Samsung 837 store. Michael Todd Beauty showcased his latest skincare devices, Mamonde and Amore Pacific showed off the latest and greatest Korean skincare for 2018, and OGX Hair did touchups for guests.
To kick off Fashion Week in a big way Ferragamo Fragrances held a swanky soiree at the west 56th street Townhouse once occupied by Elizabeth Taylor to launch their newest scent Amo Ferragamo
See you in September!!!!
FashionsWeek: Beauty, Fashion, Travel, Tech & Dining By Maya Litovsky 