Vera Bradley has been a favorite accessories designer of our team for years now, but now Vera is adding another component by teaming up with TLC and partnering with reality competition titled Girl Starter. Produced by Al Roker’s production company the show is aimed at empowering young female entrepreneurs ages 18-24 and those interested in supporting their dreams.

The competition follows the 6 steps of early phase business building from ideation through the pitch process and features entertaining challenges, vibrant guest stars culminating in a grand prize of $100,000 in funding and services.

Vera Bradley Co-Founder & Chief Creative Officer, Barbara Bradley Baekgaard will serve as a guest judge.

Airing May 19th 7:00PM EST on TLC