ME SMOOTH is the first at home permanent hair removal system that uses elos light technology to offer virtually pain free hair removal in 7 weeks, used once weekly, that works on all hair colors and reduces hair by 89 percent after 7 weeks. Results may vary but several tests have been done and that is the average consumer statistics. Retail price is $395 and will be available in top retailers such as Nordstrom, Neiman Marcus, Ulta, Sephora and others.